PVOD

business

Premium Video on Demand — early digital release of films at higher prices.

Explanation

PVOD (Premium Video on Demand) refers to the practice of releasing movies digitally at a premium price ($19.99–$29.99) before they leave theaters or shortly after. Popularized during COVID-19, PVOD allows studios to generate digital revenue earlier in a film's lifecycle.

Related Terms

TVODTransactional Video on Demand —...SVODSubscription Video on Demand —...Day-and-Date ReleaseReleasing a film on streaming...WindowingThe sequential release of content...

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Last updated: March 2026