First-Run Syndication

Explanation

First-run syndication is a television distribution model where content is produced specifically for direct sale to individual TV stations or streaming platforms rather than airing first on a major broadcast network. Traditional examples include game shows (Wheel of Fortune, Jeopardy!), court shows (Judge Judy), and talk shows (Dr. Phil) — produced independently and licensed directly to local stations in each market. In the streaming era, first-run syndication has evolved: Netflix, Amazon, and Apple TV+ function as first-run outlets, acquiring shows before any traditional broadcast. The term is also used to describe shows that premiere on a streaming platform in one country while simultaneously premiering on a traditional broadcaster in another — an adapted form of syndication for the global streaming market. First-run syndication rights are distinct from off-network syndication rights (reruns of network shows).