NOW TV in United Kingdom
NOW TV is available in United Kingdom
NOW TV offers its service in United Kingdom (GB). Pricing may vary from other markets.
About NOW TV
NOW (formerly NOW TV) is Sky's contract-free streaming service in the UK, offering access to Sky's premium content without a full Sky subscription. It operates on a pass-based model: Entertainment (Sky Atlantic, Sky One, Sky Max), Cinema (Sky Cinema), Sports (Sky Sports — all 11 channels), and hayu (reality TV). The Sports pass is aimed at viewers who want Sky Sports for boxing, cricket, Premier League, Formula 1, and more without committing to a 12-month Sky contract. NOW is available on smart TVs, streaming sticks, consoles, phones, and tablets.
Key Features
- No contract required
- Sky Sports all channels (Sports pass)
- Sky Atlantic & Sky Max (Entertainment pass)
- Sky Cinema (Cinema pass)
- hayu reality TV (hayu pass)
- Compatible with smart TVs, Fire TV, Roku, consoles
Streaming in United Kingdom
The UK streaming market is well-developed, complemented by strong free public broadcasting from BBC iPlayer and ITV Hub. International services like Netflix and Disney+ compete alongside UK-specific options like BritBox and BBC Select.