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NOW TV
Sky's flexible streaming service for UK viewers — no contract, with Entertainment, Cinema, and Sports passes.
NOW TV is a subscription streaming service starting at GBP 3.99/month, available in 1+ countries. NOW TV offers no contract required, sky sports all channels (sports pass), sky atlantic & sky max (entertainment pass). Popular titles include Premier League, Formula 1, Boxing. Founded in 2012, headquartered in London, UK.
About NOW TV
NOW (formerly NOW TV) is Sky's contract-free streaming service in the UK, offering access to Sky's premium content without a full Sky subscription. It operates on a pass-based model: Entertainment (Sky Atlantic, Sky One, Sky Max), Cinema (Sky Cinema), Sports (Sky Sports — all 11 channels), and hayu (reality TV). The Sports pass is aimed at viewers who want Sky Sports for boxing, cricket, Premier League, Formula 1, and more without committing to a 12-month Sky contract. NOW is available on smart TVs, streaming sticks, consoles, phones, and tablets.
Key Features
- No contract required
- Sky Sports all channels (Sports pass)
- Sky Atlantic & Sky Max (Entertainment pass)
- Sky Cinema (Cinema pass)
- hayu reality TV (hayu pass)
- Compatible with smart TVs, Fire TV, Roku, consoles
NOW TV FAQ
Available Countries
Last updated: March 2026