NOW TV in Sweden
NOW TV is not available in Sweden
NOW TV does not currently offer its service in Sweden. See alternatives below.
About NOW TV
NOW (formerly NOW TV) is Sky's contract-free streaming service in the UK, offering access to Sky's premium content without a full Sky subscription. It operates on a pass-based model: Entertainment (Sky Atlantic, Sky One, Sky Max), Cinema (Sky Cinema), Sports (Sky Sports - all 11 channels), and hayu (reality TV). The Sports pass is aimed at viewers who want Sky Sports for boxing, cricket, Premier League, Formula 1, and more without committing to a 12-month Sky contract. NOW is available on smart TVs, streaming sticks, consoles, phones, and tablets.
Key Features
- No contract required
- Sky Sports all channels (Sports pass)
- Sky Atlantic & Sky Max (Entertainment pass)
- Sky Cinema (Cinema pass)
- hayu reality TV (hayu pass)
- Compatible with smart TVs, Fire TV, Roku, consoles
Streaming in Sweden
Streaming adoption is high in Sweden. Viaplay is the main Nordic service, covering sports (F1, Premier League) and Nordic originals. SVT Play offers free Swedish public broadcasting.