OTT

business

Over-the-Top — content delivered via internet, bypassing traditional broadcast.

Explanation

OTT (Over-the-Top) refers to the delivery of film and TV content via internet connection, bypassing traditional cable, satellite, or broadcast TV. The term comes from delivering content "over the top" of existing internet infrastructure. Netflix, YouTube, Hulu, and all major streaming services are OTT services.

Related Terms

SVODSubscription Video on Demand —...AVODAdvertising-based Video on Demand —...FASTFree Ad-Supported Streaming Television —...Linear TVTraditional scheduled broadcast or cable...Cord-cuttingCancelling cable or satellite TV...

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Last updated: March 2026