Cord-cutting

business

Cancelling cable or satellite TV subscriptions in favor of streaming services.

Explanation

Cord-cutting describes the trend of consumers cancelling traditional cable or satellite TV subscriptions to rely solely on streaming services and internet-based TV alternatives. The cord-cutting movement accelerated in the 2010s as streaming services expanded their libraries and live TV streaming options emerged. Traditional pay-TV providers have lost tens of millions of subscribers.

Last updated: March 2026