Original Content

content

Films and series produced exclusively by or for a streaming platform.

Explanation

Original content (or originals) refers to films and series that are produced exclusively for or co-produced by a streaming service. Netflix Originals, Amazon Originals, and Apple TV+ content are examples. Originals are a key differentiator as they cannot be found on competing platforms. Investment in originals has exceeded $100B+ industry-wide.

Related Terms

Licensed ContentMovies and TV shows a...Content LibraryThe total collection of movies,...Streaming RightsThe legal licenses that allow...

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Last updated: March 2026